thatdifference

Luxury brand extension has been at the heart of Carolyn Cavanough's business for over 20 years. The many successful partnerships and programs she has delivered to market are a testament to her love for brands, products and her incredible global network of industry and supplier partnerships. On paper, category extensions are an obvious commercial opportunity for premium and luxury brands with strong positioning and loyal followings. In reality, converting these opportunities into a commercial brand success story can be fraught with problems. Operating into new categories requires the same level of product and sourcing expertise that exists in the core business. Most importantly the design and quality must align, what at first appears to be a simple strategy can become very complicated in execution. 

thatdifference by Carolyn Cavanough is a complete end-to-end solution, transforming core brands into complete lifestyle brands.